WordPress
that works.
I build, fix and optimize WordPress websites for businesses that need their website to perform — not just look good.
I focus on three things.
Development, performance and design — with the technical understanding to see how everything connects.
Build
Custom WordPress development: themes, plugins, integrations and websites built around your business.
Fix
Performance optimization, Core Web Vitals, technical audits, caching, code and hosting improvements.
Design
Design direction and implementation, backed by years of experience on the technical side of the web.
Real numbers.
Not vibes.
Performance isn’t something I promise. It’s something I measure.
Faster sites.
Better business.
Your website is a business tool.
Whether you’re running a professional practice, growing a SaaS company or managing an established business, your website needs to work.
Professional services
Dentists, lawyers, consultants, accountants and other businesses where trust starts online.
SaaS & technology
Marketing sites, product websites, integrations, technical content and performance.
Established businesses
Redesigns, migrations, performance improvements and ongoing technical work.
You work
directly with me.
I’m Luca Ottolini, a WordPress developer and designer based in Italy.
I’ve been building websites since 2002 and working as a Codeable Certified Expert since 2015.
I don’t run a large agency. I don’t outsource your project. And I don’t sell services I don’t understand.
You get one person who understands the design, the code and what’s happening underneath the website.

Fast, thorough, and a joy to work with.
Knowledgeable, smart, insightful, great communication.
Luca is fast, thorough, and a joy to work with. Highly recommend!
Amazing results. Speedy, efficient, and takes time to explain everything.